A Journey from Passion to Creation

Luana Bags, born in 2023 from a deep passion for fashion, accessories, and vibrant colors, embodies happiness and joy in Hawaiian culture. Since childhood, I've adored colors and travel, finding solace in their ability to brighten any day, no matter the location or weather.

Inspired during a transformative trip to Marrakech, Morocco, I was captivated by its vivid rugs, spices, and accessories. Collaborating with local artisans, our first collection emerged, each bag handmade with love.

Sustainability & woman empowerment

The success of our debut collection surpassed expectations, leading to further expansion. After I decided to relocate myself and move to the island Bali, we seized the opportunity to craft another line, prioritizing sustainability by repurposing leftover t-shirt material.

Now, Luana supports not only Moroccan women but also stay-at-home moms in Java, Indonesia, offering unique, tailor-made bags. Beyond bags, we've extended our range to include matching accessories, promoting mix-and-match versatility with bold colours. Also - we are beyond excited for the launch of our new Day-To-Night clothing collection - all handmade in Bali.

Our mission

Our mission is clear: to empower women, instilling confidence and a sense of readiness to be seen while adding a sparkle of color to your day. Luana accompanies you in every setting, be it a night out, a day at the office, a gym session, or a beach getaway.

With love, Demi Founder of Luana (Bags)